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Why Invest In A Comfort Keepers® Franchise

August 25, 2025

The senior care industry is a resilient yet growing space, ripe for disruption and business opportunities. If you’re looking for more control over your day-to-day, look no further than Comfort Keepers® to turn your entrepreneurial dreams into reality.

The number of older adults will more than double over the coming decades, with seniors representing 20% of the population by 2050. With the current workforce supply and care demand, you get the best mix of both. Learn more about why Comfort Keepers can be the best investment you make in yourself this year.

Understanding the Senior Care Market

The home care industry is set to exceed $150B in value in the next few years, why Seniors prefer to age in place, and they need high-quality support that their families can trust in order to make that happen.

Government payers are continuing to shift funds away from institutional care in favor of home and community-based services. Combined with value-based care initiatives, the Centers for Medicare & Medicaid Services (CMS) has also mandated that by 2030, all Medicaid and Medicare members are enrolled in an accountable care arrangement. This emphasizes the importance of well-being and preventive, whole-person care.

That represents a large business opportunity for innovation and entrepreneurship.

Top Reasons To Invest In Comfort Keepers This Year

An Aging population drives demand.

Millions of Baby Boomers are entering into retirement each year, as 10,000 people turn 65 each day. On the other hand, families will also be tasked with finding dependable, high-quality care for their loved ones as their needs evolve and change over time.

Invest in a proven, scalable business model.

Comfort Keepers has been around for 25+ years, continually refining and innovating on a repeatable business blueprint that works for owners. From start-up to expanding your territory, there’s a path to your success. And unlike senior living or other business models where your capacity is dependent on how many beds or seats you have, you can grow as long as there is someone who needs care—and someone who can provide it.

Comprehensive training and support from the start.

When you’re looking into starting a business, starting from 0 can be intimidating and daunting. Not only are you paired with a business model that works, you’re paired with a support team from Day One that’s dedicated to showing you the ropes from onboarding to local marketing to coaching. Everything you need to start your business is ready to go, including technology programs, as well as recruiting and care management processes.

Work with a brand that is well-recognized and trusted.

Comfort Keepers is a trusted name with over 25+ years of experience across 700 offices across the country, caring for older adults and their families. Build your business on this reputation, adding credibility to your name and office before you start marketing. This extended reputation helps you to develop meaningful relationships with referral sources, build rapport and trust with family members, and expedite your business development the day your doors open.

Flexible, mission-driven ownership.

Starting a business doesn’t mean that it’s all about profit. You can build a business that is meaningful and personal to you while creating jobs and a profit for yourself and your team. Personal fulfillment and purpose are built into your role and business. Most people you network with or see at the store likely have a care story; you can lean into that shared interest as you build your initial contacts and referral relationships.

Exclusive market access.

When you invest in a Comfort Keepers franchise, you’re buying a protected territory in your market. There are many territories open that are ripe for growth. Be the first-mover in your region to bring high-quality care to underserved groups and populations.

Recession-resilient industry.

Not every industry can weather a pandemic. Home care is a consistent and growing need. Healthcare and senior care are less impacted by economic downturns, creating stable, long-term growth opportunities and security.

Ready to Start Your Comfort Keepers Journey?

Investing in a Comfort Keepers franchise is an investment in yourself, offering both financial potential and meaningful work for you, your team, and caregivers. See what territories are available near you or speak with a franchise advisor to get started today.

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