Comfort Keepers Redefines Senior Care Brand

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Based on consumer research, refreshed brand essence expected to elevate industry leader to new levels.

IRVINE, California (Nov. 5, 2018) – Building on two decades of enhancing the quality of life for seniors, Comfort Keepers unveiled a major rebrand that sets a new standard in-home care. The newly-crafted brand refresh and positioning – Elevating the Human SpiritSM– focuses on what matters most to seniors and their families: elevating mental and emotional health in addition to physical wellbeing.

Comfort Keepers is a market leader in caring for seniors and other adults wishing to live independently at home. The company is evolving its brand focus to elevating the lives of elders by transforming everyday moments into opportunities to enhance connectedness, happiness, purpose and meaning. By adopting the Elevating the Human Spirit philosophy into its messaging, Comfort Keepers is placing those daily interactions with clients, its caregivers and overall philosophy of care front and center.

“For 20 years, Comfort Keepers has been an innovator and leader in senior care. But today that means doing more than simply providing reliable everyday services; it requires caring for the whole person…physically, mentally and emotionally” said Carl McManus, CEO, Comfort Keepers North America. “As the population of older adults in the U.S. grows, we believe now is the time for a shift in how people think about their later years. Our new branding is the expression of how we deliver care, with positivity, joy and purpose.”

Numerous studies, including extensive company-sponsored research, have illustrated that the mental outlook of seniors plays a major role in their overall health and longevity. A study cited by AARP suggests that social isolation and loneliness has the equivalent effect of smoking 15 cigarettes per day.

“We undertook in-depth research and listened to what was important to our clients,” stated Saudia Gajadhar, Director of Marketing & Communications for Comfort Keepers North America. “A family’s deep desire for their elder loved one is care that goes beyond in-home services. They’re looking for care that impacts daily interactions that will lift their spirits, provide meaning and purpose, and to keep them active and connected to help fight isolation or loneliness.”

To bring this new approach to life, the organization is focusing in on how they deliver care and engage clients. From recruiting to training, the entire company is being educated in the corporation’s Interactive CaregivingTMmethod. This unique care approach assures individualized care plans, incorporating specialized services, an emphasis on cognitive engagement, and team care that includes in-person and technology-based interactions.

“We are changing the conversation about caring for our elders. Elevating the human spirit is an expression that represents the very essence of who we are as a company,” said Gajadhar. “No matter what service we’re providing, Elevating the Human Spirit will be woven into everything we do. This message will be at the center of our national and local brand communication, as well as individual interactions.”

Comfort Keepers caregivers, called Comfort Keepers, focus on providing a unique, individualized approach to care and socialization that helps seniors thrive and achieve greater wellbeing. By fostering positive moments and connections, caregivers help older adults achieve a more joyful and purposeful life, no matter their age or acuity. Comfort Keepers can help older adults with everything from daily routines, like help around the home, nutritious meals, dressing, and grooming, to togetherness tasks, like shopping and running errands. Private duty nursing and home technologies are also available through Comfort Keepers.

“We’ve spent 20 years perfecting the fundamentals of our care delivery system. Now it’s time to set a new standard for what active senior care means in the lives of elders and their families and to referral sources. By focusing on the mental and social well-being of clients, combined with individualized care, we will make an impact on their lives like never before,” stated McManus.

For more information on Comfort Keepers services and locations, visit

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